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Brunswick Corporation at CES 2026: Innovation Takes the Helm
Brunswick Corporation, a leader in the marine industry, is set to make waves at the Consumer Electronics Show (CES) 2026 with its most advanced display of marine innovations to date. This year’s showcase will highlight Brunswick’s commitment to its ACES strategy—Autonomous/Assisted, Connected, Electrified, Shared—transforming these concepts from vision into reality.
Groundbreaking Technology Showcase
At the heart of Brunswick’s presentation is the Simrad® AutoCaptain
autonomous boating system, which will debut on two exciting models: a brand-new Sea Ray SLX and the NAVAN C30. This marks the first global appearance of these vessels equipped with pioneering technology designed to enhance the boating experience. Attendees will get a glimpse into the future of autonomous boating, as AutoCaptain promises to make leisure on water not only safer but also more accessible.
The Lund Crossover XS and Advanced Integrations
Another highlight of Brunswick’s showcase is the Lund Crossover XS, equipped with cutting-edge technology from Lowrance and Mercury Marine. This boat is designed for versatility and performance, appealing to a wide range of boating enthusiasts. The integration of advanced marine technology into everyday vessels exemplifies how Brunswick is pushing the envelope in terms of innovation.
Global Launch: FLITE RACE High-Performance eFoil
In addition to these impressive boats, Brunswick will unveil the FLITE RACE, a high-performance eFoil developed in collaboration between Flite and Mercury Racing. This groundbreaking water sports technology is expected to set a new benchmark in speed and agility on the water, appealing to thrill-seekers and water sports aficionados alike. Attendees will have the opportunity to experience firsthand the exhilarating performance that the FLITE RACE brings to the table.
Immersive Simulators and Hands-On Experiences
Brunswick’s exhibit isn’t just about showcasing vessels. Attendees will engage with AI-driven simulators that authentically replicate real on-water experiences. This interactive approach allows visitors to understand advanced marine technology better and see how it can enhance their boating adventures. By making these experiences accessible, Brunswick is helping demystify the complexities of modern marine technology for consumers.
Mercury Marine’s High-Horsepower Outboard Concept
The innovation doesn’t stop at boats and eFoils. Brunswick will also feature an exclusive high-horsepower outboard concept from Mercury Marine. This prototype is a testament to Brunswick’s commitment to leading the way in marine propulsion technology. The advancements represented by this concept promise to redefine performance standards on the water, catering to those who demand the highest levels of power and efficiency in their marine excursions.
Brunswick Corporation’s engagement at CES 2026 signals a pivotal moment in the marine industry, melding technology and recreation in ways that were previously unimaginable. Attendees can look forward to a rich experience that not only showcases cutting-edge marine innovations but also invites interaction and exploration. From autonomous systems to eFoils, the future of boating is clearly bright, and Brunswick is steering the course towards that exciting horizon.
This structure offers a comprehensive yet engaging look at Brunswick’s presentation at CES, focusing on key innovations and their implications for the future of boating. Each section is distinct, ensuring clarity and ease of reading.