Apple Announces Significant Changes to iOS in Japan

On December 17, 2025, Apple made headlines with a major announcement regarding updates to iOS tailored specifically for users in Japan. As part of these changes, the tech giant aims to comply with the Mobile Software Competition Act (MSCA), introducing new options for app distribution and payment processing while also enhancing privacy and security protections.

New Distribution Options for Developers

One of the most noteworthy updates is the introduction of alternative app marketplaces. For the first time, developers in Japan can distribute iOS apps outside of the traditional App Store, provided that these alternative marketplaces are authorized by Apple. This flexibility opens new channels for developers but also introduces potential risks, as apps downloaded from these sources won’t undergo the same rigorous review processes that the App Store offers.

To counterbalance these risks, Apple introduces a Notarization process for all apps distributed outside the App Store. This procedure involves both automated checks and human reviews to ensure basic functionality and security, but it is not as comprehensive as the App Review process that governs all App Store apps.

Payment Processing Enhancements

As part of its compliance with the MSCA, Apple is also offering new payment processing options for apps distributed on the App Store in Japan. Developers can now include alternative payment methods, allowing users to complete transactions outside of Apple’s In-App Purchase system. This option aims to provide consumers with greater choice but comes with its own set of challenges.

While users can still utilize Apple’s In-App Purchase for a familiar and secure buying experience—including refunds and subscription management—using alternative payment methods means users might face new privacy risks. Apple will not be able to assist with refunds or issues arising from these alternative transactions, putting more responsibility on the user.

Updated Business Terms for Developers

With these new capabilities come updated business terms for developers. Apple will continue to charge a commission on the sale of digital goods and services, but with some adjustments. Developers using the App Store will enjoy reduced commission rates depending on their participation in various programs. For instance, most developers will pay a commission of just 10%, which is considerably lower than traditional rates.

Moreover, for those opting for alternative distribution mechanisms, a Core Technology Commission will be applied, which is set at 5%. This commission compensates Apple for the essential tools and services it provides to developers, even when their apps are distributed outside the official App Store.

Safeguarding Children’s Online Safety

As part of this update, Apple’s commitment to children’s online safety remains a high priority. The company recognizes that these new distribution and payment options could expose younger users to some risks, including access to inappropriate content.

To mitigate these dangers, Apple has set specific guidelines: Apps in the Kids category will not be allowed to link to external websites for transactions, protecting children from potential scams. For younger users under 18, any app utilizing alternative payment methods must include a parental gate, ensuring that a parent or guardian is involved in the transaction. These measures add an extra layer of protection, reinforcing Apple’s longstanding commitment to maintaining a safe environment for kids online.

Additional Features in iOS 26.2

The rollout of iOS 26.2 includes more than just changes in distribution and payment processing. Users in Japan will see enhancements like a browser choice screen and an improved search engine selection experience. These features allow users to customize their device settings and choose preferred platforms for browsing and searching.

For developers, there are added tools and APIs available. These options include alternatives to WebKit for browser apps and new functionalities for voice-based conversational apps, showing Apple’s dedication to fostering innovation within a safe framework.

Resources for Developers

Apple is encouraging developers to familiarize themselves with the new capabilities available to them through extensive resources. The Apple Developer Support page provides detailed guidelines on how to navigate these changes, allowing developers to integrate new offerings seamlessly into their applications.

For developers looking to adapt to the evolving iOS landscape in Japan, staying informed and utilizing these resources will be crucial in making the most of the exciting new possibilities now on the table.

About Apple

Apple has transformed personal technology since introducing the Macintosh in 1984. Today, with innovations including the iPhone, iPad, and Apple Watch, the company leads the industry in cutting-edge technology. Apple’s commitment to seamless user experiences and robust safety measures continues to make it a trusted name worldwide, especially as they respond to local regulations and consumer needs.

For media inquiries, Apple has provided contacts, including Peter Ajemian and the Apple Media Helpline, facilitating further dialogue as they navigate these changes in Japan.

This landmark announcement positions Apple as a key player in the evolving landscape of app distribution and digital commerce, allowing for a more competitive environment while striving to maintain the highest standards of user safety.